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Literature Review On Digital Marketing Strategies


A Literature Review on Digital Marketin g Strategies and I ts Impact on Online Bu siness Sellers During the COVID-19 Crisis Alreany C. Tabuena* 1 , Shiella M ae L. Necio 2 , Kyle K irsten Macaspac 3 ,


  • Literature Review on Marketing Strategies Posted on December 22‚ 2011 by bernard Leave a comment Research conducted by Cuthbertson & Bridson (2006) highlights the specific marketing strategies employed by retailers to increase customer loyalty. The research presents the internet as a potential medium of driving loyalty in the consumers.

  • Literature Review Online Marketing | Literature Review on Digital Marketing Stegemann and Sutton-Brady (2012, p.3) analysed that online.

  • Skaar (2009) for example argues that the constant viewing of brands and products online, and the opportunity for children to adopt the strategies and resources of professional marketers to market them, lay foundations for social competition and reinforces patterns of exclusion and uniformity. Similarly, Thomson (2010) argues that the Get Access

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